Guidelines & assets
Brand identity
We serve companies and hosts who need food and service to feel effortless. Visually, that means calm confidence: warm paper tones, ink typography, and one disciplined accent—closer to a fine hospitality group than a delivery app.
What we stand for
Trust
Clear pricing, realistic timelines, and staff who arrive prepared—so procurement and event leads can sign off without second-guessing.
Craft
Menus that respect dietary needs and venue constraints without feeling generic; presentation that photographs well for internal comms and client moments.
Place
تورنتو and the GTA are part of the story—load-ins, traffic, and building rules inform how we plan, not just where we drive.
طرح‌های بسته‌بندی
طراحی‌شده برای تحویلی زیبا
یک جعبه کرافت اختصاصی، وعده کامل را از محل تحویل تا اتاق جلسه حمل می‌کند و سینی غذای گرم، سس سرد و نوشیدنی را در جایگاه‌های جداگانه و محکم نگه می‌دارد.
یک جعبه برای هر اندازه سفارش
همین قالب کرافت بخش‌بندی‌شده از یک وعده تکی تا سفارش بزرگ اداری گسترش می‌یابد و بدون بسته‌بندی دوباره، مرتب و آماده ارائه می‌رسد.
غذای انفرادی، با چیدمان سالم
سینی آلومینیومی قالب‌شده، کوبیده، برنج زعفرانی و گوجه کبابی را نگه می‌دارد و جایگاه‌های جداگانه، سس ماست و نوشیدنی را هنگام ارسال ثابت نگه می‌دارند.
ناهار رویداد، مرتب و از پیش سهم‌بندی‌شده
جعبه‌های یکسان به چیدمانی هماهنگ از کوبیده، جوجه‌کباب و زرشک‌پلو باز می‌شوند؛ سریع برای چیدن، آسان برای توزیع و مرتب روی میز جلسه.
Voice & tone
Direct and composed. We lead with outcomes (guest experience, run-of-show, headcount) and avoid hype or discount language. In French, the same posture: professional warmth, not marketing fluff.
Logo directions to explore
Below are abstract directions—not final marks. The right logo should read at small sizes (email, uniform), pair with photography, and feel at home beside corporate wordmarks you already trust.
Sketches are placeholders for discussion with a designer or illustrator.
Brand toolkit
Copy hex codes and CSS variables, grab font stacks for proposals and decks, and download official assets for partners and vendors.
Colour system
Warm paper backgrounds, deep ink for text, and a single teal-olive accent for emphasis—restrained so proposals and menus stay readable.
Background
HEX: #f5f2eb · Token: --ct-bg
Surface
HEX: #fffcf7 · Token: --ct-surface
Muted background
HEX: #e8e3d8 · Token: --ct-bg-muted
Ink
HEX: #0f1419 · Token: --ct-ink
Muted ink
HEX: #4a453c · Token: --ct-ink-muted
Accent
HEX: #1a3d32 · Token: --ct-accent
Accent hover
HEX: #122a22 · Token: --ct-accent-hover
Accent mid
HEX: #2a5c4a · Token: --ct-accent-mid
Paste HEX into Figma or Sketch; use var(…) with the downloadable token file in code.
Typography
A serif display face for headlines and a humanist sans for UI and long copy—paired for clarity in bilingual materials.
Fraunces
Service you can brief once.
Headlines, hero titles, and moments that need editorial presence.
font-family: var(--font-display), ui-serif, Georgia, "Times New Roman", serif;
Source Sans 3
Service you can brief once.
UI, body copy, estimates, and bilingual long-form text.
font-family: var(--font-sans), ui-sans-serif, system-ui, sans-serif;
Geist Mono
Service you can brief once.
Order IDs, codes, and dense tabular data.
font-family: var(--font-mono), ui-monospace, monospace;
Downloadable assets
Vector mark and a CSS token file you can drop into prototypes or attach to a brand brief.
App icon (SVG)
Circular badge with maple leaf and utensils—favicons, slides, and small digital placements.
Download SVGColour tokens (CSS)
:root variables aligned with the live site—pair with Source Sans 3 and Fraunces from Google Fonts.
Download .css
Service you can brief once.
Body text stays neutral and legible for estimates, allergen notes, and run-of-show details.
Refine this together
When you are ready, we can brief a designer on the winning direction, lock colour values, and export logo files for print and digital.
Talk to the team